The history of Personology stretches back many millennia to the ancient Egyptians. Egyptians studied body and facial structure to identify how people act or react in the moment. This work was continued by Socrates and his pupils, Plato and Aristotle.

In the early twentieth century, a reexamination of these ancient beliefs and principles raised important questions. Why is it that while we appear to be alike in our anatomy and physiology, we seem different in temperament and personality? Why do we experience these differences in a full range of emotions: from excitement and love, to understanding and collaboration, to irritation, conflict, and violence?

The questions above underlie the theoretical foundations of a domain of Personology, a subset of the more general new physiognomy. Edward Vincent Jones pioneered the work in the 1920's as he undertook research to create a set of empirical correlations between the body's structure and the personality. He began to research physiognomy during his law practice and career as a Justice of the Peace. The first phase of research occurred from 1920-1940. Jones painstakingly put together a series of empirical correlations from the historic material, in Western scientific physiognomy, dating back 1,800 years to writings by Aristotle, Galen, and Hippocrates. He found considerable information both in Western culture and in the rich history of physiognomy and medicine in China dating back nearly 3,000 years. As a result of his work and research, he received an honorary doctor of medicine from the University of Mexico.

Jones initiated what is today the oldest private research group in the United States in physiognomy. His work introduced a contemporary interpretation of physiognomy that has evolved into the precursor to The Integrated Personality Profile, known as JWB Personology.

In 1950 Robert L. Whiteside applied modem statistical methodology to Jones' work, which began the second phase of research. Together, they hypothesized a relationship between one's form and structure, and the personality. Whiteside, personally trained by Jones, also had a formal background in psychology and statistics.

Whiteside began with the question, "Is there validity in characterizing variations in human individuality based on variations in the structural proportions seen in the human body?" He designed an opinion survey utilizing a sample of 1,200 individuals who had previously undergone a personological analysis at the San Francisco Personology Foundation.

The results indicated that 86% of those surveyed confirmed: a) the description of their personality was accurate; b) the vocational recommendations were useful when followed; and c) that they had received benefits from the analysis.

During the period of 1951-1955, a third phase of research began on the statistical validation of individual traits starting with a base population of 1,050 adults. Their physiognomy was analyzed by Whiteside and his staff.

A total of 68 personality traits corresponded with specific degrees of measure in the body's form and structure. These correlations validated the findings that the personality can be characterized based on observations of the form and structure of the body, or the body's physiognomy.

As a result of the third phase of research spearheaded by Whiteside, personology and the analysis form were revised and categorized into the areas of physical, automatic expression, action, emotional, and thinking traits.

The fourth stage of research began in 1958. William F. Burtis, an industrial and mechanical engineer, joined Whiteside's team of researchers in another statistical survey. In a longitudinal study from 1959-1971, 500 business associates and friends made approximately 11,000 individual judgments on the accuracy of a personological evaluation of people they knew. The results of the survey were: 81% agreements, 3% disagreements and 16% undecided. Whiteside, Burtis, and others conducted the survey, entitled, "Survey in Fruitfulness in Application to Daily Life." Each person receiving the survey had voluntarily undergone a recent personological analysis and consultation.

From just over 500 respondents, the results of the survey were statistically significant in showing a high degree of accuracy in two areas: the perceived benefits of the analysis and the practical value when used in personal relationships and communication.

The Interstate College of Personology used the results of the longitudinal study to devise a method for analyzing vocations based on strong personality traits that best suited the demands of a career. These developments led to a larger number of personology students, many from the human resources and psychology fields.

A fifth phase of research on the personology analysis began in 1980 with Dr. Michael Bader, a physicist; Daniel Whiteside, (Robert Whiteside's son); Gordon Stokes, William Burtis, and others. The results of that research provided a major overhaul of the language of personology. It also reflected a general shift in the philosophical prospective of the human being from the previous 40 years.

From 1960 to 1995 nearly 15,000 individuals, learning about this service primarily through word of mouth, have retained a certified consultant to provide a personological analysis. The bulk of this work was done by Robert Whiteside, William Burtis, and also included a number of others in this pioneering group of colleagues.

In 1996, a new team called Jamega Personality Profile Consultants, guided by William Burtis, developed a highly effective new procedure. The new procedure is called The Integrated Personality Profile (TIPP). It represents a dynamic interface between the individual and what he or she needs to do to experience the greatest sense of fulfillment.

The Integrated Personality Profile identifies clusters of natural energy in people that become activated when appropriately applied at work, play, and in relationships. When activated, the clusters automatically increase the ability to focus one's attention and increase one's sense of personal power. Hence, the name Power Clusters. The Power Clusters (created by William and Janelle Burtis) answer the question, "Which activities and tasks will best stimulate my energy to flow? Where should I apply my talents and my attention for the greatest results and satisfaction?" The new procedure identifies more than 50 Power Clusters and is a vital tool for self-knowledge as well as knowledge about one's children, mate, co-workers, etc.